Since 2015, Vroom has grown to impact nearly 1,500,000 families in 37 US states and 6 countries around the world.
While adaptation and localization of Vroom Content is primarily considered for international activation, some domestic localization for specific formats, delivery channels, or communities may be approved. A selection of successful international Vroom activations are explored below.
Spurred by positive international pilot activations and increased international demand, we intend to share Vroom as broadly as possible. That is why we are looking to empower partners like you to bring Vroom’s reach to new communities in new countries across the globe.
When all the Vroom Content Licensing Toolkit modules are successfully completed there will be an opportunity to apply for a free Vroom Content License.
In order to prepare you to submit a Vroom Content License application, this Toolkit provides the tools you need to localize and co-brand Vroom Tips. By licensing Vroom Content in this way, we hope to empower your organization to reach families and further your impact, specifically as it relates to early childhood development (ECD) outcomes.
To maximize your learning and allow you to go at your own pace, Toolkit modules are broken down into digestible segments. You can also leave and come back without losing your place. The total time a user can expect for all modules is approximately 3-4 hours, not including off-line self-assessment, license application, and licensing agreement processing.
We estimate your total journey from now to becoming a content licensed user will be approximately 6 weeks in total. Additional time to adapt Vroom content will be dependent of the types of changes you are interested in making as well as your organization’s capacity/capabilities to do the work.
We are looking for organizations excited about the prospect of using Vroom Tips to enhance their programming and impact. Organizations should ideally fit the following profile:
Due to licensing restrictions, Vroom Content Licensing may not be available in all jurisdictions.
Because this resource builds on what you've learned in each module along the way, our strong recommendation is that one dedicated user complete the entirety of the modules. This person will be responsible for disseminating learnings across your wider organization, appropriately integrating content into program architecture, as well as the quality adaptation and implementation of Vroom Tips. As the core user from your organization, you will ideally: