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Science
For Professionals
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Try Vroom

Sharing the science of early brain development

About Vroom

Research shows there is no better time to create a strong foundation for lifelong learning than the first five years of life. It’s during this period that the brain develops most rapidly. And the things that matter most for healthy brain development, like talking and playing, don’t require more time, money, or stuff. That’s why Vroom is here.

Vroom believes all parents want what’s best for their children. So we joined with scientists, researchers, and parents to take the science out of the lab and put it in the hands of caregivers. Vroom provides science-based tips and tools to inspire families to turn shared, everyday moments into Brain Building Moments®.

The Bezos Family Foundation provided funding, and a lot of passion, because we believe that all parents have the potential to create a bright future for their children. Our goal is to share the science of early brain development in creative ways so all children have the chance to become thriving adults.

Empowering Parents

A global program of the Bezos Family Foundation, Vroom helps parents boost their child's learning during the time they already spend together. Vroom meets parents where they are, through the people they already trust and the places they already go.

For Everyone
Like-minded communities, organizations, brands, and media help share Vroom Brain Building Moments™. Together we are reaching parents where they are – whether that’s community-based health clinics, children's museums, or refugee camps.
For Every Setting
Communities and organizations of all types share Vroom. With more than 1,000 Vroom Tips™ and Brainy Backgrounds™ in English and Spanish, Vroom is free, easy to use, and shows how little changes can make a big impact on growing brains.
Right at Your Fingertips
Vroom tools are there to help boost early learning wherever caregivers are. Our app, Vroom by Text ™ and Alexa skill harness the power of technology. And print at home resources are only a click away.

Every time we connect with young children, it's not just their eyes that light up—it's their brains, too. Vroom helps all parents discover that they already have what it takes to boost their child's learning.

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Since 2015, Vroom has grown to support nearly 2,000,000 families in all 50 U.S. states and over 80 countries around the world.

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