Vroom is an initiative of the non-profit Bezos Family Foundation (BFF). Focused on learning from birth through high school, BFF supports early learning efforts that set children up to thrive. With their support, we’re bringing Vroom to families all over the country (and world!) at no cost to them.
Some materials, like Vroom posters, are ideal for this and available in Microsoft Word format. Download these from the Tools & Resources page.
Vroom materials are available in English and Spanish. Limited materials are also available in Vietnamese, Russian, Arabic, and traditional Chinese. For information about translation opportunities, please contact email@example.com.
The Vroom tips on our site are free and available for your use for noncommercial purposes. Please credit Vroom when mentioned. To maintain scientific accuracy, you may not alter Vroom tips.
Yes; we’re happy to make connections! Contact us at firstname.lastname@example.org.
Yes! The Vroom app and all Vroom materials are available in English and Spanish. To learn about additional translation opportunities, please contact email@example.com.
We use your child’s age to select tips that might be appropriate for them. Every child develops at their own pace. If a tip seems too hard or too easy, try another of our 1000-plus tips to try!
Vroom was developed in collaboration with leaders in neuroscience, psychology, behavioral economics, parenting, and early childhood development. Their collective goal: to share the proven science of early brain development in new ways so parents and other caregivers have the tools they need to help all children become thriving adults.
See the who’s who of Vroom Science.
See what Vroom considers ground-breaking early learning research.
While measuring the longitudinal impact of investments in early childhood education takes decades, Vroom has demonstrated near-term success against three important indicators: awareness, behavior, and usability.
Our research suggests that using Vroom Tips:
The specific positive parent-child interactions that Vroom promotes through its tips and materials can have lasting impact on children's outcomes, according to 2016 research by Gadsen, Ford, and Breiner. 
We are currently working with Child Trends to examine success in communities around the country. To help communities with their own evaluation efforts, we also worked with Child Trends to create the Vroom evaluation guidebook.
 Gadsden, V. L., Ford, M. A., & Breiner, H. (2016). Parenting matters: supporting parents of children ages 0-8. Washington, DC: The National Academies Press.)